Pro Italia has created this Loyalty Points Program to acknowledge outstanding customer loyalty among our in-store and ecommerce customers. This Loyalty Program, which began on November 13, 2010, the 23rd anniversary of Pro Italia, provides for Pro Italia customers to accumulate points that can be redeemed for apparel, parts, accessories, services, bikes and more.

Loyalty customers will also be eligible for advance notice about special sales, compelling personal deals and offers, unique events and giveaways, service specials, and more. Learn more by reading the Loyalty Program FAQ or signup for an account.